Marketing & Communication
Our MarCom Team has the responsibility to execute the most effective marketing plans for our brands: through communication and dealer engagement we aim at creating a direct and sound relationship with Breeders. We want to make our brands and products available whenever they are most and convenient for breeders.
Furthermore, through successful strategies, we want to enhance the value and the image of our brand and generate new business opportunities.
The MarCom Team tasks include:
- Market research
- Definition of products portfolio, pricing and promotion strategies
- Marketing Plans
- Definition and implementation of events
- Coordination of new launches
- Brand strategy, positioning and identity
- Communication (brochures, trade fairs, website, gadgets, products images, manuals etc.)
- Media Planning
Marketing & Communication Manager